Content Strategy Survey

240 responses

Do you know what content strategy is?

240 out of 240 answered

1
Yes, definitely
93% / 225 resp.
2
I am not sure
6% / 15 resp.
3
No, I don't
0% / 0 resp.

My job title...

240 out of 240 answered

1
...is “content strategist” (or very similar)
42% / 102 resp.
2
doesn’t contain any of those words
28% / 69 resp.
3
contains “content”, but not “strategy”
21% / 52 resp.
4
I don’t have a job title
5% / 12 resp.
5
contains “strategy”, but not “content”
2% / 5 resp.

Rate how much you care about your job title:

240 out of 240 answered

6.1
Average rating
7%
19 resp.
0
1%
4 resp.
1
1%
4 resp.
2
7%
18 resp.
3
5%
13 resp.
4
10%
26 resp.
5
10%
26 resp.
6
18%
44 resp.
7
15%
38 resp.
8
8%
21 resp.
9
11%
27 resp.
10

What do you do with content at work?
Check all that apply:

240 out of 240 answered

1
I curate / manage content
82% / 199 resp.
2
I create and edit content
79% / 190 resp.
3
I am in charge of the content strategy
69% / 167 resp.
4
I decide about content production
67% / 163 resp.
5
I market / promote content
53% / 128 resp.
6
I use content in my designs
31% / 76 resp.
7
I take care of content monetization
17% / 43 resp.
8
I don’t touch / produce content
2% / 6 resp.

Do you do content strategy at work?

240 out of 240 answered

1
Yes, and it’s in my job description
57% / 138 resp.
2
Yes, but it’s not in my job description
32% / 79 resp.
3
I work with content, but not strategy
6% / 15 resp.
4
Actually, I am not sure
2% / 6 resp.
5
I don’t work with content at all
0% / 2 resp.

Rate your knowledge of content strategy:

240 out of 240 answered

7.4
Average rating
0%
0 resp.
0
0%
1 resp.
1
0%
1 resp.
2
1%
3 resp.
3
2%
7 resp.
4
6%
16 resp.
5
12%
29 resp.
6
24%
59 resp.
7
24%
59 resp.
8
17%
42 resp.
9
9%
23 resp.
10

How do you see yourself in relation to content strategy?

240 out of 240 answered

1
I may be a content strategist after all
25% / 61 resp.
2
I don't know / not sure
5% / 12 resp.
3
I am definitely not a content strategist
3% / 9 resp.
4
I am indifferent / don’t care about it
2% / 7 resp.
5
I see myself as a content strategist
0% / 0 resp.

CMS software (Wordpress, Drupal, etc.)

240 out of 240 answered

6.6
Average rating
0%
2 resp.
0
1%
3 resp.
1
2%
7 resp.
2
3%
9 resp.
3
4%
11 resp.
4
17%
41 resp.
5
12%
31 resp.
6
17%
43 resp.
7
21%
52 resp.
8
7%
17 resp.
9
10%
24 resp.
10

Server / backend administration

240 out of 240 answered

4.2
Average rating
7%
18 resp.
0
6%
15 resp.
1
12%
31 resp.
2
12%
31 resp.
3
14%
35 resp.
4
17%
43 resp.
5
11%
28 resp.
6
7%
18 resp.
7
3%
9 resp.
8
4%
10 resp.
9
0%
2 resp.
10

Database usage / querying

240 out of 240 answered

4.9
Average rating
4%
11 resp.
0
5%
13 resp.
1
7%
19 resp.
2
12%
29 resp.
3
10%
26 resp.
4
16%
40 resp.
5
16%
39 resp.
6
11%
27 resp.
7
10%
25 resp.
8
2%
6 resp.
9
2%
5 resp.
10

Web programming (frontend / backend)

240 out of 240 answered

4.6
Average rating
5%
13 resp.
0
7%
18 resp.
1
8%
21 resp.
2
12%
31 resp.
3
12%
30 resp.
4
15%
37 resp.
5
14%
34 resp.
6
9%
22 resp.
7
8%
20 resp.
8
3%
8 resp.
9
2%
6 resp.
10

Writing and editing (language skills)

240 out of 240 answered

8.8
Average rating
0%
0 resp.
0
0%
0 resp.
1
1%
3 resp.
2
0%
2 resp.
3
0%
2 resp.
4
2%
7 resp.
5
2%
7 resp.
6
9%
22 resp.
7
14%
34 resp.
8
17%
43 resp.
9
50%
120 resp.
10

Publishing software

240 out of 240 answered

6.7
Average rating
2%
7 resp.
0
0%
1 resp.
1
1%
4 resp.
2
4%
11 resp.
3
5%
12 resp.
4
12%
29 resp.
5
11%
27 resp.
6
17%
43 resp.
7
26%
63 resp.
8
9%
23 resp.
9
8%
20 resp.
10

Structured content (DITA, XML, etc.)

240 out of 240 answered

5.9
Average rating
5%
12 resp.
0
2%
7 resp.
1
5%
14 resp.
2
6%
16 resp.
3
6%
16 resp.
4
13%
33 resp.
5
10%
26 resp.
6
18%
44 resp.
7
13%
33 resp.
8
9%
23 resp.
9
6%
16 resp.
10

Excel / Spreadsheets

240 out of 240 answered

6.8
Average rating
0%
2 resp.
0
1%
3 resp.
1
4%
10 resp.
2
3%
8 resp.
3
4%
11 resp.
4
12%
30 resp.
5
13%
32 resp.
6
20%
48 resp.
7
14%
35 resp.
8
12%
30 resp.
9
12%
31 resp.
10

Project management methodologies (Agile, Scrum, etc.)

240 out of 240 answered

6.4
Average rating
2%
7 resp.
0
2%
7 resp.
1
2%
6 resp.
2
5%
14 resp.
3
5%
14 resp.
4
12%
31 resp.
5
7%
17 resp.
6
23%
56 resp.
7
15%
36 resp.
8
12%
30 resp.
9
9%
22 resp.
10

Information architecture

240 out of 240 answered

8.0
Average rating
1%
4 resp.
0
0%
2 resp.
1
0%
1 resp.
2
2%
7 resp.
3
2%
5 resp.
4
2%
6 resp.
5
4%
10 resp.
6
17%
41 resp.
7
21%
51 resp.
8
20%
48 resp.
9
27%
65 resp.
10

User Experience Design

240 out of 240 answered

8.0
Average rating
0%
1 resp.
0
0%
2 resp.
1
0%
0 resp.
2
2%
7 resp.
3
0%
1 resp.
4
2%
6 resp.
5
7%
18 resp.
6
18%
44 resp.
7
20%
50 resp.
8
23%
57 resp.
9
22%
54 resp.
10

Public speaking and presentations

240 out of 240 answered

6.7
Average rating
2%
5 resp.
0
0%
1 resp.
1
3%
9 resp.
2
4%
11 resp.
3
3%
9 resp.
4
12%
31 resp.
5
11%
27 resp.
6
17%
43 resp.
7
20%
50 resp.
8
14%
34 resp.
9
8%
20 resp.
10

Web analytics

240 out of 240 answered

7.8
Average rating
0%
2 resp.
0
0%
1 resp.
1
1%
3 resp.
2
0%
2 resp.
3
1%
3 resp.
4
6%
15 resp.
5
10%
26 resp.
6
12%
30 resp.
7
25%
60 resp.
8
20%
49 resp.
9
20%
49 resp.
10

Social media management

240 out of 240 answered

7.0
Average rating
0%
2 resp.
0
0%
1 resp.
1
3%
9 resp.
2
3%
8 resp.
3
3%
8 resp.
4
8%
20 resp.
5
12%
30 resp.
6
24%
59 resp.
7
19%
47 resp.
8
14%
35 resp.
9
8%
21 resp.
10

Data analysis (statistics)

240 out of 240 answered

7.5
Average rating
0%
1 resp.
0
0%
1 resp.
1
1%
3 resp.
2
1%
4 resp.
3
3%
8 resp.
4
10%
24 resp.
5
10%
24 resp.
6
16%
39 resp.
7
22%
55 resp.
8
20%
50 resp.
9
12%
31 resp.
10

Branding

240 out of 240 answered

7.5
Average rating
0%
1 resp.
0
0%
2 resp.
1
1%
4 resp.
2
0%
2 resp.
3
3%
8 resp.
4
6%
15 resp.
5
9%
22 resp.
6
22%
53 resp.
7
20%
49 resp.
8
19%
46 resp.
9
15%
38 resp.
10

Marketing

240 out of 240 answered

7.3
Average rating
0%
2 resp.
0
0%
1 resp.
1
2%
5 resp.
2
2%
6 resp.
3
2%
5 resp.
4
10%
25 resp.
5
7%
19 resp.
6
21%
52 resp.
7
26%
63 resp.
8
12%
29 resp.
9
13%
33 resp.
10

Search Engine Optimization (SEO)

240 out of 240 answered

7.6
Average rating
0%
1 resp.
0
0%
0 resp.
1
2%
5 resp.
2
1%
4 resp.
3
2%
6 resp.
4
7%
18 resp.
5
8%
20 resp.
6
19%
47 resp.
7
25%
60 resp.
8
16%
39 resp.
9
16%
40 resp.
10

Which one best represents content strategy in your opinion?

240 out of 240 answered

Picture for choice "Planning"Planning
65% / 156 resp.
Picture for choice "Listening"Listening
12% / 30 resp.
Picture for choice "Writing"Writing
9% / 23 resp.
Picture for choice "Taxonomy"Taxonomy
5% / 14 resp.
Picture for choice "Speaking"Speaking
5% / 13 resp.
Picture for choice "Coding"Coding
1% / 4 resp.

How useful do you think the title "content strategist" is?

240 out of 240 answered

6.5
Average rating
2%
6 resp.
0
0%
2 resp.
1
5%
12 resp.
2
2%
7 resp.
3
6%
15 resp.
4
10%
25 resp.
5
18%
45 resp.
6
19%
46 resp.
7
15%
37 resp.
8
9%
22 resp.
9
9%
23 resp.
10